Toronto, ON
Est.1993
Illia Semenov
Big ideas. Built right.
Hi, I’m Illia.
I like to build things. I trained as an engineer, I’ve been writing code since school, and somewhere along the way I fell for design. So I draw the thing, then I build it. Thinking in systems helps me see how the parts fit before I make any of them. That’s how I’ve worked for ten years, at airSlate, at MedMe Health, and on my own projects.
Work
Less friction. More flow. I turn tangled workflows into clear next steps, and I measure whether they worked.
Some of this I designed with a team and shipped through A/B tests. Some of it I designed and built myself. The numbers are the ones we actually got.
2025 to now
Personal projects
Designer and Developer, Toronto
2024 to now
MedMe Health
Senior Product Designer, Toronto
2017 to 2024
airSlate
Lead Product Designer, Toronto
In the age of AI,taste is the line betweenslop and the handmade.
Mine was built slowly: from what I notice, what I play and what I keep. It all finds its way into what I make.
Photography
A quiet street. A flash of neon. Someone passing through just as the light changes. I keep my camera close for the things I almost missed.
These are places I’ve stood and moments I wanted to keep. If a photo makes you feel like you were there, it did its job.
Music
Drop the needle. Stay a while. I love vinyl for the whole experience: the artwork, the sound, and the excuse to give an album my full attention.
These playlists pair music I keep coming back to with covers made from my own photographs. Places I’ve seen. Sounds I’ve kept. A little more of me, on record.
NYC
Music for the city’s colors, chaos, and charm.
La La Land
The city that sells the dream, and the blocks it never reached.
#FutureToday
The future we imagined is already here. The singularity is closer than it looks.
Gadgets that inspire me
I wanted to be an industrial designer long before I worked on screens. I still love a product that makes me want to pick it up, turn it over, and figure out how it works.
These are the objects I keep coming back to. Playful on the outside. Thoughtful all the way through. A reminder that useful can also be irresistible.
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Teenage Engineering OB-4
A familiar radio made curious. The handle and the dials ask to be played.
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Teenage Engineering EP-1320 Medieval
A serious instrument with a sense of humor. Ornament as an invitation to experiment.
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Teenage Engineering OP-XY
Restraint. A small, orderly surface with a whole world inside it.
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Teenage Engineering TP-7
Sound you can hold. The spinning reel turns recording into a small ritual.
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Analogue Pocket
Handheld gaming, made new. The clear shell puts the engineering on show.
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Apple iMac G4
A screen that leans in. One thoughtful joint changes how a computer meets you.
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Apple iPod classic
One small circle for a whole music collection. A rhythm a screen can’t replace.